In the four short years since Farida guitars first arrived on these shores, they have developed an awesome reputation for quality and workmanship, building on a groundswell of interest and support across the board. Rarely, if ever, does a new guitar brand unite opinion as this one has, leaving everyone from critics to session players, from fledgling players to lifelong industry professionals all equally wowed by the sound and playability of these instruments.
Testament to this is the scope of players featured here. No one on this website is a model or paid endorsee, they are all simply satisfied customers, happy to stand up and be counted as members of the ever growing ‘Farida family’. This breadth of appeal is the key to Farida’s success so far, coming from nowhere to become the best-selling guitar brand in every retail outlet which stocks them.
The gulf in quality between these guitars and similarly-priced contemporaries is instantly apparent, and this is as true at the top end of their range as it is at entry level, making Farida the first choice for the increasing numbers of players who value sound over brand.
The best way to see why these guitars are so special is to play one, an experience we highly recommend. In the meantime you can use this website to hear and see a selection of these fantastic instruments being played by one of the growing numbers of pro UK players choosing Farida over the big name alternatives. With members from bands as diverse as The Shadows and The Wombats turning to Farida to give them the sound they want, it is easy to see why Farida find themselves in the position of being a new brand that already has something of a cult status.
