Despite being a relatively quiet MusikMesse this year Farida had their most successful show to date in 2011. Growth in the global market for Farida has doubled this year, with massive growth particularly in the electric field. Although Farida is now a major player in Japan, Australia, Germany, Finland, Turkey, India and China, we in the UK are still proud to be their biggest market, and the country where the brand was first recognised.

We are looking for new UK acts to get involved with some of the new models in the pipeline for 2011, with a view to travelling to promote the brand in overseas markets as well. If you think this could be you get involved and in touch at sales@faridaguitars.co.uk

Here’s a sneak preview of one of Farida’s new electrics for 2011, the Venus prototype in Satin Ruby.