Farida Guitars UK

1. Introduction and General Terms
2. What information will Farida collect about me?
3. How will Farida use the information they collect about me?
4. When will Farida contact me?
5. Will I be contacted for marketing purposes?
6. Will Farida share my personal information with anyone else?
7. Offensive or inappropriate content on Farida website
8. What if I am aged 16 or under?
9. How long will Farida keep my personal information?
10. Can I find out what personal information Farida holds about me?
11. Changes to Farida's Privacy Policy
12. Cookies Policy
13. Contacting Farida about this Privacy Policy

1. Introduction and General Terms

Farida is committed to protecting you and your family's personal information when you are using Farida services. We want our services to be safe and enjoyable environments for our audience. This Privacy Policy relates to our use of any personal information you provide to us through Farida.co.uk websites.

In order to provide you with the full range of Farida services, we are sometimes required to collect information about you.

This privacy policy explains the following:

* what information Farida may collect about you;
* how Farida will use information we collect about you;
* when Farida may use your details to contact you;
* whether Farida will disclose your details to anyone else;
* your choices regarding the personal information you have provided to us;
* the use of cookies on Farida website and how you can reject these cookies.

As set out above, Farida is committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with all laws concerning the protection of personal information, including the Data Protection Act 1998 (these laws are referred to collectively in this Privacy Policy as the "data protection laws").

The websites contains hyperlinks to websites owned and operated by third parties. These third party websites have their own privacy policies, including cookies, and we urge you to review them. They will govern the use of personal information you submit or are collected by cookies whilst visiting these websites. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

2. What information will Farida collect about me?

When you sign up to participate in or receive a service from any Farida.co.uk website, such as newsletters, competitions, live chats, message boards or register with the single universal online registration system used across different parts of Farida.co.uk called "Single Sign-On", we may ask for personal information about you. This can consist of information such as your name, e mail address, postal address, telephone or mobile number or date of birth. Different webpages may ask for different personal information.

By entering your details in the fields requested, you enable Farida and its service providers to provide you with the services you select.

Please note that sometimes on particular webpages we will require you to provide additional personal information, and sometimes sensitive personal information (e.g. if you're sending in an application to be a contributor on a political party we may need to know your political leanings). When we do this we will specify further on these webpages why we are collecting your information and how we will use it.

Farida also uses cookies (see paragraph 12 below for details) and collects IP addresses (an IP address is a number that can uniquely identify a specific computer or other network device on the internet). We use analysis software to look at IP addresses and cookies for the purpose of enhancing your user experience. This information is not used to develop a personal profile of you and the log files are regularly purged.

We also use your IP address to determine whether you are accessing the services from the UK or not. If not, you will be re-directed to the international version of Farida.co.uk site (see paragraph 11 for details.)

3. How will Farida use the information they collect about me?

Farida will use your personal information for a number of purposes including the following:

* for "service administration purposes", which means that Farida may contact you for reasons related to the service you have signed up for, as set out in paragraph 4 below (e.g. to provide you with password reminders or to notify you that a particular service has been suspended for maintenance);
* to contact you about a submission you have made to the websites, including any content you provide, see especially the UGC FAQS.
* IP addresses are used to identify the location of users, the number of visits from different countries and also to block disruptive use; and
* to analyse and improve the services offered on Farida.co.uk. e.g. to provide you with the most user-friendly navigation experience.

Where Farida proposes using your personal information for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for your use other than as listed above.

4. When will Farida contact me?

Farida may contact you:

* in relation to the functioning of any service you have signed up for in order to ensure that Farida can deliver the services to you;
* where you have opted to receive further correspondence;
* in relation to any contribution you have made to Farida.co.uk, e.g. on Farida message boards;
* to invite you to participate in surveys about Farida services (participation is always voluntary); and
* for marketing purposes where you have specifically agreed to this (see paragraph 5 below)

Local pages will give you detailed information about how Farida will contact you in relation to specific services.

5. Will I be contacted for marketing purposes?

Farida won't contact you for marketing purposes, or promote new services to you unless you specifically agree to be contacted for these purposes.

6. Will Farida share my personal information with anyone else?

We will keep your information confidential except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies) or as described in paragraph 7 below. Generally, we will only use your information within Farida. However, sometimes Farida uses third parties to process your information. Farida will require these third parties to comply strictly with its instructions and Farida will require that they do not use your personal information for their own business purposes.

7. Offensive or inappropriate content on Farida website

If you post or send offensive, inappropriate or objectionable content anywhere on or to Farida.co.uk, or otherwise engage in any disruptive behaviour on Farida.co.uk, Farida may use your personal information to stop such behaviour.

Where Farida reasonably believes that you are or may be in breach of any of the laws of England or Wales (e.g. because content you have posted may be defamatory), Farida may use your personal information to inform relevant third parties such as your employer, school e-mail/Internet provider or law enforcement agencies about the content and your behaviour.

8. What if I am a user aged 16 or under?

If you are aged 16 or under, please get your parent/guardian's permission beforehand whenever you provide personal information to Farida's website. Users without this consent are not allowed to provide us with personal information.

9. How long will Farida keep my personal information?

We will hold your personal information on our systems for as long as is necessary for the relevant service, or as long as is set out in any relevant contract you hold with Farida or Farida's corporate retention schedule (this is a database that defines which documents should be kept and for how long). In the case that you wish to cancel your registration as a Farida.co.uk member, once an account is deleted a red flag goes on the database and, while people cannot use the personal information, it stays on the system for a period of one year for administration purposes before being deleted automatically.

Where you contribute to Farida.co.uk Farida will generally only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted. For example, Farida will only keep copies of entries to a photographic competition for the duration of the competition.

10. Can I find out what personal information Farida holds about me?

Under the Data Protection Act you have the right to request a copy of the personal information Farida holds about you and to have any inaccuracies corrected. (We charge £10 for information requests and will require you to prove your identity with 2 pieces of approved photographic identification.) We will use reasonable efforts to supply, correct or delete personal information about you on our files.

Please address requests and questions about this or any other question about this Privacy Policy to the Data Protection Officer, Farida Guitars UK, 65 Sankey Street, Warrington WA1 1SU(Email: dpa.officer@Farida.co.uk).

11. Changes to Farida's Privacy Policy

This privacy policy may be updated from time to time so you may wish to check it each time you submit personal information to any Farida.co.uk website. The date of the most recent revisions will appear on this page.

12. Cookies Policy -Information Farida collects from you

a. What is a cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a "device") browser from a website's computer and is stored on your device's hard drive. Each website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. Many sites do this whenever a user visits their website in order to track online traffic flows.

Cookies record information about your online preferences and allow us to tailor the websites to your interests. Users have the opportunity to set their devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these means that certain personalised services cannot then be provided to that user and accordingly you may not be able to take full advantage of all of Farida.co.uk features. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.

During the course of any visit to Farida.co.uk, the pages you see, along with a cookie, are downloaded to your device. Many websites do this, because cookies enable website publishers to do useful things like find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.
b. How does Farida use cookies?

Information supplied by cookies can help us to analyse the profile of our visitors and help us to provide you with a better user experience. For example: if on a previous visit you went to our education pages, we might find this out from your cookie and highlight educational information on your second and subsequent visits.

13. Contacting Farida about this Privacy Policy

If you have any questions or comments about this Privacy Policy please contact;

The Data Protection Officer
Farida Guitars UK
65 Sankey Street
Warrington
Cheshire
WA2 7BQ

(Email: dpa.officer@Farida.co.uk).